If you are in a health and wellness business, I am sure you have been advised, warned, etc about making medical claims with regards to your products.  Recently I received an email (yes those dreaded spam emails) that shouted out:

How to BEAT ALL Diseases…

The email went on to say:

There is a Cure for ALL Diseases…

Did you know that 1 out of every 3 people has Cancer Cells already in their body ???

Did you know that 40% of our bodies oxygen needs are furnished by the intestines ???

Did you know There is a Cure for ALL Diseases ???

I have seen too many of my family DIE from CANCER.
I have seen too many of my Extended family DIE from  CANCER and other Diseases.

Even I came very close to DEATH from DISEASES during my Life.

Now I have discovered a CURE for ALL Diseases.

The human body has ways of fending off Disease but it usually can use a “little help” from us as we inadvertently do put a lot of Garbage in it.
…
But there is a Way to Stop ALL Disease…   ALL  Diseases…

The  SECRET  can be found in part at:……..

WOW – the FTC would have a field day with that email.  Here is what the FTC has to say about Health Fraud (click here for the full article “Facts for Businesses“):

Health Fraud

No product on the market can guarantee sexual prowess, erase wrinkles, or cure cancer, Alzheimer’s disease, arthritis, or AIDS and HIV infection. And yet vulnerable consumers fall prey everyday to unscrupulous marketers who exploit their fears and boost their hopes, all in the name of a fast buck. In addition to wasting their money, these consumers may be wasting valuable time before they seek proper treatment. Even worse, some products may cause serious harm and endanger lives.

That’s why it’s important to approach ads that tout treatments or cures for serious conditions or diseases with particular caution. Ask to see an advertiser’s support for extravagant claims. By law, advertisers must have solid evidence for health claims BEFORE they run an ad. And ask yourself this question: If a medical breakthrough has occurred, would you be hearing about it for the first time from someone placing an advertisement?

The Buzz Words

New Scientific Or Medical Breakthrough
Tested All Over The World
Clinically Tested In Europe
Has Doctors/Researchers Astounded
Developed After Years Of Secret Research
Proven To Provide Immediate Results
Secret Cure The “Medical Establishment” Wants To Suppress

Over my time in Network Marketing I have seen companies shut down due to improper claims made by both the company itself and/or its distributors.    Yes, most generally they are life changing products – just be careful you are not stepping out of line with what you do, say or how you present your products.

~ Jennifer Fisher

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