Everyone knows that start-up traditional businesses have a high failure rate. The first 2-5 years are crucial, yet we don’t think about that when we join a Pre-Launch start-up Network Marketing business.
Timing (Pillar #2 in the 5 Pillars for Success) is key, but we get so wrapped up in the hype of ‘getting in on the ground floor’ we let common sense go right out the window. Instead of treating creating income from home as a serious business, many people treat it as casually as buying a lottery ticket. “Here’s my money… I hope I Get Rich”
I’ve seen some pretty insidious pre-launches lately. A couple of months ago I watched thousands upon thousands jump on the bandwagon of a Pre-launch company not knowing:
1. Who the Founders were
2. What the products/services were going to be
3. What the cost would be
4. What the compensation plan would be
5. What the company was going to expect of the members once (if) they rolled out.
I know, I know, I can hear it now.
“But Jennifer, it was free to join.”
Indeed, but common sense has to kick in at some point. Money doesn’t really grow on trees and unless the laws of economics have changed, money will have to be spent in order to be paid out. And more than likely that is going to include YOU.
“What’s the harm. I am in early and at the TOP and besides that, within hours after I signed up, I had thousands of people under me. “
So true, you did get in early, but there can only be ONE top of any business structure and it will ALWAYS be in place before you come along to sign up. Unless you are part of the organizing team, your are NOT at the top of anything besides the person(s) below you. Look below you at those thousands… they each think they are at the top too.
“I think you are just being a dream stealer or are just bashing this so I will join you in your deal.”
Quite the contrary. My dream is for everyone to succeed. It’s got nothing to do with my business.
I said similar things too when someone attempted to be the voice of reason. In this particular case, I have been there, done that MORE THAN ONCE, got caught up in the excitement of all the HYPE and never once applied any common sense or logical, critical thinking.
Yes, there are also Pre-launch addicts. Most pre-launch addicts are chasing an unrealistic dream shrouded in smoke and mirrors. When the smoke lifts, the mirror breaks and all that is left is reality, off they go to the next one.
Many Pre-launch addicts eventually quit and then proclaim that Network Marketing (MLM) doesn’t work when in truth, they never took the time to understand the industry.
Unfortunately some also overlooked a key word – Net”WORK” Marketing. It takes more than just signing up and then sitting there waiting for the brinks truck to roll up in front of the house, DESPITE all those HYPED up ads that indicate otherwise.
And here’s the thing, if you aren’t going to take the time to understand the Industry and be serious about building ONE business, then you are just as well off taking a buck a week and going down to the store to get that lottery ticket. Your chances are going to be just about the same.
If a new start-up, Pre-launch MLM is such a great opportunity, it’s likely it will be even greater in 2-3 years when all the start up bugs have been worked out, after they’ve settled on a comp plan, after they have re-written the Policies and Procedures a few times …. if it’s not already crashed and burned before then.
~Jennifer Fisher
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