I’ve been thinking a lot lately about different Network Marketing business’ presentations and things we say to people we want to introduce to the concept of leveraged income in a home based business through Network Marketing.
Why is it that we sometimes get caught up in saying things to people not even realizing they can’t even conceive where we are coming from. Little wonder some step back and say, "this has got to be a scam".
We toss around terms all the time that JOB oriented people would NEVER use and we never give it a thought.
Tom Big Al Schreiter is always saying:
Do you hear little Johnny at the playground saying something to Sally like this: "Hey Sally, my parents make a 6 figure income."
NO, they don’t say that!!! Most generally the people who use that term, 6 figure income, are network marketers already building a business from home.
Then we throw out terms like "residual income". We know what residual income means, but our prospect is thinking "residual? Yuk, isn’t that the stuff left over that nobody wants? What is appealing about that? Count me out!"
We talk about uplines, downlines, crosslines, autoship, binary, uni-level, matrix, straightline…bonus pools, leadership pools……
"Make $10k a month in your home business." My goodness, some people we talk to are happy to be making that in a year and we’ve just thrown something out that is so foreign to them… little wonder they start backing up while asking ‘is this one of those pyramid scheme things?’
We may have BIG goals, but there are others who would be just as happy with a few extra hundred dollars a month. That’s a big enough dream for them to start with, but nooooooo, we sometimes push our goals on them.
What happens when someone is pushing something on us that we can’t conceive as real? We back up… sometimes we RUN.
We use these ‘trade talk terms’ all the time.
Case in point, look at one of the terms I used at the the beginning – "leveraged income’.
Sorry, but before I got involved in Network Marketing, the word ‘leverage’ usually meant I was going to be doing something that involved a lever.
WHAT IF, just WHAT IF when we are talking to someone who’s never been involved in the ‘trade’, what if we used ‘layman’ terms, you think we might get a better response?
Besides most generally what they really want to know at first is:
Can I do this?
Can you help me?
Obviously we Network Marketers have our own language. I’d say, let’s leave the ‘trade talk’ for part of their training.
~Jennifer Fisher
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August 18th, 2010 at 8:53 pm
Hi,
In recent months, an avalanche of MLM companies have sprung up, each offering 5 digit incomes to prospective subscribers.
People are wondering, where am I to sign up now. Each marketer has a better affiliate scheme.
Then there those voices who bring you back to reality. Articles posted by opponents are in the media stream and cause
people to be cautious.
What must be said is that most people are unable to achieve a sizable downline, thereby growing frustrated and remain in
limbo.
Many marketers present themselves with Videos hard to understand for novices, they need more detailed, gradual approach to
MLM and thus could grasp the idea better.
August 21st, 2010 at 2:06 pm
Very true Heinz. Thank you for dropping by.
~Jennifer