Network Marketing – To Sell or Not to Sell

Is Network Marketing about selling?  I admit that when I started, I thought it was only about selling stuff and recruiting people.

There was no way on earth I could be successful with that kind of thinking and my failure rate proved the point. SUCCESSFUL Network Marketing is NOT really about products / services, but then again it is. I know that sounds confusing and contradictory, but I’ll explain what I have learned and why I say what I’m saying.

We have all been network marketing since we were at least five years old.  When Mom took you with her to the grocery store and you told her to buy you xyz brand of cereal, you were Network Marketing.  When you told your classmate to go home, throw a tantrum and Mom would give you all the cookies and milk you wanted, you were Network Marketing.  You were recommending and in essence – Marketing through your Network – ie associations.

When we recommend a movie or place to dine, we don’t make it life or death, "gotta go there – or else".  And when our friends say, ‘thanks but I don’t care for that kind of movie or dining experience’, we don’t bombard them with reasons to change their mind.  Maybe we’re a bit disappointed that they don’t want to see a movie we thought was life changing, but normally we just let it go.  So, ok, they are not interested.

It’s only when we sign on for a business, dealing in services or products that we seem to go ‘beyond’ referring and sometimes become pushy salespersons. "You’ve got to try this".  "Come on, just buy it, you’ll like it".  "It’s the latest, greatest thing since sliced bread".

When it comes to our business. We are ‘driven’ and sometimes ‘desperate’ to make that sell.  But what we are really doing is ‘driving’ the potential customer away when we try to overcome their objections.

The biggest mistake and one of the biggest causes for failure, in my opinion, is we lose our focus, sometimes even our dignity, for the sake of making money.  We lose sight of the fact that not EVERYONE is interested in what we have to offer, and just because we think it is a ‘no brainer’, others don’t see things the same we we do.

One of the most difficult things we must overcome in order to have success is to remove ourselves from the equation.  Remind yourself daily; "It’s not about ME; it’s about others".  "How can I help someone else?"  "What can I give today that will benefit someone else?"

When we stop being a sales person and start being a person of compassion, caring and truly start listening to what others need rather than what we need, our whole life will change including our business.  We will sell more (to those who want it), get more referrals and fewer people will run the other direction when they see us coming.

Remember this – no one likes being sold but most people love buying! 

To YOUR Success
~Jennifer Fisher

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